An Ode To The Reduced Bit

Picture this: It’s late, you’ve had a hard study session and forgot to eat (or are on the way back from the pub and realised you’re hungry) you decide to go to an open supermarket or local shop and pick up a sandwich or ready meal. You search around the isles looking for something that will feed your need for nourishment. You start seeing brightly coloured stickers appearing on some of the products. On closer inspection you find these stickers to be prices, not just normal prices though – massively reduced prices. Fortunately this is the reality for many students across the country – and it’s bloody brilliant.

Admittedly there’s not always a lot that can be done with brown 25p asparagus, but occasionally – if you choose the right time – there is a plethora of reduced goods with looming sell buy dates that can be snapped up and probably put in pasta – we are students remember.

From mince to yoghurt, the range of goodies is endless. It would be impossible to live off reduced food alone, however, for those strapped for cash cheap foods can serve as life saver until the next bout of that student loan comes in and then you can buy all the branded butter and undiluted fruit juice you like – for about a week and a half.

If you are lucky enough to pick a shop with a bakery section you’ve pretty much hit the reduced jackpot. Doughnuts, cookies, pastries – its food heaven. And let’s face it, we could all use a sugar boost after studying or in-taking copious amounts of alcohol – but mostly studying.

So for those who aren’t in the know, reduced food comes in two formats:

  • The designated reduced section of the shop. This is where are reduced goods are helpfully (but not always neatly) packed into a small section of a particular isle. Pros: easy to find, easy to choose what reduced treat you want. Cons: Can often be busy, goods sell faster.
  • The sporadic placement of goods according to food type. This is where goods are reduced but kept in their original selling spots with their unreduced counterparts. Pros: Goods sell slower, can be compared with original price. Cons: can be more difficult and take longer to spot the bargain.

The more you know.

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